Pricing

What are the various levels or types of websites? What do they cost?

When I quote website cost, I look at how complex it is. This helps to calculate how much time it will take to produce.

Each website is unique (different brand, design, content, etc.). However, there are levels of effort required for certain types of websites. Here are some common website types I’ve produced and the their pricing based on our process.

Note:

  • All of our websites are mobile-friendly,
  • have Google Analytics installed and
  • come with a content management system (CMS) so that clients can update their content themselves

Cost includes strategy, original design, programming, testing, SEO-readiness and client training.

web-design pricing

 Simple, Informational, Business Website (no E-commerce, marketing-focus):

These types of websites are among the simplest in our repertoire and typically include the following specifications:

  • Client provides logo and text content and possibly some photos
  • Website consists of approximately 4-6 pages
  • Other features we can include:
    • Social Media links and feeds
    • Blog
    • Email newsletter signup
    • Other minor features: calendar, gallery, slideshow, etc.

Cost: 5,000 – 9,000 ZAR

Mid-size, Informational, Business Website (no E-commerce, marketing-focus):

These types of websites are primarily informational and have all the components of the simple website option above but with additional sub-pages and options. These websites typically include following specifications:

  • Client provides logo and text content and possibly some photos
  • Website consists of approximately 10-20 pages
  • Other features we can include:
    • Social Media links and feeds
    • Blog
    • Email newsletter signup
    • Other minor features: Calendar, gallery, slideshow, etc.

Cost: 10,000 – 19,000 ZAR

Simple, E-commerce, Business Website:

These types of websites typically include the following specifications:

  • Client provides logo and text content, product info and photos
  • Website consists of approximately 4-6 pages
  • Website has a shopping cart with 1-100 products
  • Other features we can include:
    • Social Media links and feeds
    • Blog
    • Email newsletter signup
    • Other minor features: Calendar, gallery, slideshow, etc.

Cost: 8,000 – 15,000 ZAR

Mid-size, E-Commerce Website:

These types of websites include all the components of the simple E-commerce website option above, but with additional sub-pages and options. These websites typically include the following specifications:

  • Client provides logo and text content, product info and photos
  • Website consists of approximately 10-20 pages
  • Website has a shopping cart with 100 – 500 products
  • Other features we can include:
    • Social Media links and feeds
    • Blog
    • Email newsletter signup
  • Other minor features: Calendar, gallery, slideshow, etc.

Cost: 16,000 – 40,000 ZAR

 Other common options that can be added and increase these budgets are:

  • Customer account dashboards: + 2,000 – 5,000 ZAR
  • Integration with clients back-office systems: + 1,000 – 10,000 ZAR
  • Custom product configurations: + 5,000 – 20,000 ZAR
  • Membership: + 2,500 – 5,000 ZAR
  • Multi-language features: + 2,000 ZAR
  • Private, secure client areas: + 2,000 – 5,000 ZAR
  • Distributor databases or directories: + 1,000 – 3,000 ZAR
  • Extensive company team bios: + 1,000 – 2,000 ZAR
  • Data migration, database configuration -TBD
  • Customized e-commerce features & functionality -TBD

5 things that can jack up the cost of any website:

  1. Content entry and migration: If you have a lot of content like blog articles, PDF files, products, even a customer list, this qualifies as content that needs to be entered into the website somehow. If the content already exists in a database, it may be possible to migrate it within an hour or so. But if the content needs to be manually entered and checked for accuracy, this would count as additional effort. In cases like these, we can train the client to do the content entry themselves or we do it at an additional cost.
  2. Custom features or functions: There are literally thousands of “features” such as photo galleries, video players, online directories, forums, social media, marketing, E-commerce, etc. These features are encapsulated in plugins, modules, and extensions that can be purchased or licensed for under $100, and these can be added to your website.The issues occur when you want to modify or customize the custom feature and/or the plug-ins don’t work well together and break the website. It’s easy enough to install an out-of-the-box plug-in BUT modifying it can be time intensive, also some plugins are not compatible with other web applications so they often require more testing and troubleshooting which also requires additional time. Down the line, they also require maintenance in terms of upgrading to newer versions over the lifespan of the website.
  3. Additional creative exploration: We typically provide 2-3 website design options to our clients so they can choose a design direction. Some clients have a difficult time deciding and request additional design work. Some clients point to websites that they want to emulate without realizing that those example websites have spent thousands of dollars (up to six figures or more, depending on the brand) on custom animations and infographics. Within our budgets, we have to set expectations with clients that what we’re building won’t be a copy of a website that was built for over $100,000. Our budget dictates a finite number of hours for our creative design phase. If the client can’t decide or if they have intricate design goals, then we may need to increase the time allocated for that effort. In all cases, we try to be as creative and accommodating as possible within the budget.
  4. Integration with an existing client database or software application: This scenario is typical of building a new e-commerce site to replace an existing site. We may be required to connect the website with some other third-party online solution that’s in place. It could be a database of customers, products, custom shipping rules, inventory systems, accounting software, marketing systems, etc. For many of the major software solutions, there are known methods to connect them with a website but many times this is more complex than anticipated and can spin into many hours of additional effort.
  5. Client does not have content ready: